Upon setting up your business website, you naturally want to ensure it performs well in search engines. But as beautiful as your website might be, it's still possible that you'll hardly see any increase in traffic.
Why is that? Despite having a good web design, you need to optimize for the search engines (Google, Bing, etc.) to get the best results. Therefore, you must know how web design and SEO work together to get your web pages in front of the right audience.
How Do SEO and Web Design Work Together to Deliver Results?
They Can Lower Your Bounce Rate
When users visit your website, they want to find the information they're looking to find quickly. SEO helps by optimizing your website's content to ensure that it's easy to find and understand. In addition, SEO tactics, including keyword research and link building, help your website climb the ranks in search engine results pages (SERPs). From an SEO perspective, this helps attract more visitors to your website and increases their likelihood of finding the information they need. Search engines also like this since they deliver their online user's valuable information.
Web design, on the other hand, helps improve the user experience of your website. It involves creating an aesthetically pleasing design and ensuring the website is easy to navigate. Users who visit your website should be able to find the information they're looking for in a few clicks. If they can't find what they're looking for, they'll likely leave your website, which increases your bounce rate.
Combining SEO and web design helps create an engaging website that helps keep users on the page. Users who find the information they're looking for quickly and efficiently will stay on your website for longer. In addition, the SEO-friendly web development strategy lowers your bounce rate and helps improve your website's overall performance.
Together They Cater to Mobile Users
One of the most significant aspects of SEO and web design working together is catering to mobile users. With most web searches now being done on mobile devices, any good web designer must optimize websites to be visible and easy to use. Top web development agencies can use many SEO web design techniques to optimize a website for mobile users, such as ensuring page load times are fast and pages are optimized for mobile screens. Web design also plays a vital role in this, as it's essential to create a website that is both aesthetically pleasing and very easy to use on a mobile device.
They Optimize Content for Search Engines
Another way that SEO and web design work together to deliver results is by optimizing web pages for search engine rankings. Content is a crucial component of any web design process, as it helps to draw in visitors and keep them engaged. Search engine optimization techniques, such as using keywords or phrases that are likely to be used in search queries, can be used to make content more SEO friendly. A good SEO web design strategy also plays an important role here, as it's essential to ensure that content is presented in an attractive and easy-to-understand manner (for both the search engine and its users). Any solid SEO web design company can provide a huge ROI if done correctly.
They Provide a User-Friendly Experience
Finally, website SEO and web design work together to deliver results by providing a user-friendly experience. An SEO-friendly web design helps ensure that a website is easily found in search engine results, while web design ensures that visitors have a positive experience navigating the site. In addition, creating a website that is visually appealing and easy to use can keep visitors on the site longer, increasing conversions.
What should I look for in an SEO strategy when choosing web designers?
Many different factors can contribute to a good SEO strategy, but some of the most important things to look for when searching for a web design agency include the following:
1. Identifying and targeting the right keywords: It's important to choose keywords relevant to your business that people are searching for to get more traffic.
2. Optimizing website structure and content: Make sure your website is organized in a way that is easy for search engines to understand and that the content on your website is high-quality and relevant to the keywords you are targeting.
3. Building high-quality backlinks: Having other websites link back to your website can help improve your ranking in the SERPs. However, it's essential to build high-quality backlinks from reputable websites rather than engage in practices that might be considered spammy or unethical.
4. Internal links are an easy way to help make your website search engine friendly. Linking more authoritative pages to new web pages can boost your visibility in the search engine result pages.
5. Site architecture is vital in your digital marketing strategy to increase organic traffic. Having a solid site structure can do wonders in the search results. SEO-friendly websites (with internal links, correct title tags, and relevant keywords) can increase your website's SEO (AKA search engine traffic) and provide you with a no-brainer digital marketing ROI.
6. Tracking and analyzing your search results: Use tools like Google Analytics to track the traffic coming to your website and see how well your search rankings are on every web page. Technical SEO tools like this will help you identify what is and isn't working and allow you to adjust your strategy as needed.
7. Keeping up with the latest SEO trends and best practices: Search engine algorithms are constantly evolving, so it's essential to stay up-to-date on the latest SEO trends and best practices to ensure that your website is as visible as possible in the SERPs.
8. Having a reliable web design company that understands SEO-friendly web design is critical. That combination of web design and SEO strategy is vital in creating a search engine-friendly, functional, and beautiful website.
So what is SEO again?
Search Engine Optimization (SEO) is optimizing a website to improve its ranking in search engine results pages (SERPs). SEO involves changing the website's structure, content, and other factors that affect how search engines crawl and index the site. Search engine optimization aims to improve the website's visibility and increase the organic traffic it receives from search engines. A good SEO team can deliver on-page optimization through various techniques, such as keyword research, link building, and optimizing website structure and content. By improving a website's ranking in the SERPs, businesses can increase the number of people who see and visit their website, leading to increased brand awareness and sales.
The takeaway for creating an SEO-friendly website
SEO and web design work together to deliver successful results to website owners and search engines. By optimizing content for search engines and catering to mobile users, SEO-friendly website design can be both visible and easy to use. Additionally, web design can help to create a website that is both aesthetically pleasing and user-friendly, which ultimately helps lower bounce rates.
Farewell Media is a professional web design company that offers SEO web design services in Bend, Oregon, to improve your Google search results. We can help improve your search engine performance and grow your brand with beautiful and functional SEO web design. Get in touch with us to learn about our SEO web design services when you think of a new website or improve upon poor web design!