1. Privacy policies are required by law
Similarly, you will need to take account of overseas site users whose countries may have their own set of privacy laws such as Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA), Australia’s Privacy Act of 1988 or the EU’s Directive. It is worth noting, however, that the EU Directive and CalOPPA are considered the most comprehensive laws and, therefore, the blueprint for businesses around the world to follow when drawing up their privacy policies.
2. People care about where their data ends up
Following a series of scandals surrounding the use of personal data by online companies throughout the 2010s, people are more cautious than ever when using unfamiliar sites. Before handing over information such as an email address or home address, many people will check out a company’s privacy policies to ensure their data will not be misused.
3. Many third parties require privacy policies