No matter if you are a small business or a large enterprise, if you have an online presence the idea of website updates should be one that is always on your mind. That is because content is critical, and keeping the content on your website up to date is vital for your business’ growth. Website updates can come in the from of functional or feature changes, but this article will dive into the reasons that the most important updates involve the actual content on your website. Most importantly, we will discuss why new content should be at the top of your list of priorities at all times.
New blog posts
To start, we can discuss the most common form of new content, in the humble blog post. No matter if you have a website that is primarily a blog, or if you instead have a couple of service pages for your brick-and-mortar business, you will benefit from new blog posts appearing on your website. This is because search engines love blog posts (good ones that is), as they offer value and information to website visitors.
Search Engine Optimization
This all comes down to SEO, as you want to try and keep the search engines happy. When they like what they see, they will boost your website up the rankings so that you appear in more people’s search results. While you are creating your website pages – and the actual content in your website updates – for your site visitors or potential customers, you also need to aim it towards the search engines so that you can see this traffic in the first place. So, more content leads to more eyes on your content, but you need to think about the quality of your new content as well.
Keeping the standards high
A great way to guide your customers to your products or services is by using blog posts and other articles to pique their interests, and then direct them towards what you are trying to sell them. But in order to do this you need to write content that interests them in the first place. Making sure it is understandable should be a given, but learning how best to prioritize keywords and different formatting for putting together the right kind of blog post will accelerate your results.
Regular content-rich website updates
So, if you want to see more customers coming through your website, the best way to make this happen is by creating high quality website content. You should be aiming to add new blog posts to your website every week at the very least, but as often as you can while still maintaining high standards of quality is the best way to grow your online presence.
If you need some help with the content creation for your business’ website, be sure to check out our monthly care packages. These include the creation, design and eventual posting of high-quality content directly on your website. You can find the packages by clicking here.