What Pages to Include On Your Home Service Website

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A home services website is a great way to get new clients for your home services business. When you’re building your Home Services website, whether you’re a plumber, electrician, landscaper, or pest control business, there are certain pages that you should always include in your site.

These pages will help you convert site visitors into paying customers. Here are the most important ones.


The homepage is your way to position yourself as an expert in your field and to show your website visitors that you can provide them with the best service. 

Services Page

This page makes it easy for visitors to learn about your business and what you do, so they can more easily contact you or request your services. This will help with your lead generation, and lead to more sales and bookings!

Pro Tip: Start with one Services page. Later on, create an individual page for each service. Not only does this attract customers with a specific need, but this also helps with SEO. 

Contact Page

When potential clients want to contact you, they're more likely to look for your contact information on your website than contact you by phone or contact details to book appointments with you. If they can't find contact information, they may assume you're a scam or that you don't want to be contacted. This doesn't mean you need a fancy, complex contact page. A simple contact form will do.

About/Team Page

The About or Team Page can describe what your business is all about. This page is a great place to introduce your business details to new customers, since it makes it easy to display your company's personality, and what makes it unique from competitors.

Employment Page

In the customer-focused world of home services, employment opportunities are becoming more and more important. Customers are looking for businesses that are going to be around for the long-term, and employment is one of the best ways to indicate that your business is stable. 


The Reviews page is one of the most important pages that builds trust between you and your customers. It allows you to showcase customer quotes from happy customers so that future clients can make the decision to hire you. 

FAQ Page

If you run a home improvement business, you’ve probably heard every question customers ask day in and day out. This is where an FAQ page can help! Not only can it point your web visitors in the right direction, but it’s also a great way to build up trust with your customers. 

Privacy Policy

Without a privacy policy page, you could be in breach of consumer protection law and open to prosecution.  With one, you’re in the clear.

Terms of Service 

The Terms of Service is the page that most website visitors never read, but their very existence is necessary. The ToS is there to protect you from any legal trouble. In the event that someone does try to sue you, this document will give you a way to fight back.

404 Page

The error 404 page is what you see when you click a broken link or mistype an address. Having a well-designed 404 page that points visitors to the Homepage or Contact Us page shows that you care about your potential customers.


By leveraging the type of website pages and content that your potential customers can engage with, you can convert site visitors into paying customers.

Since every home service business is different, every website will be different. However, the website pages mentioned here lay a solid foundation for creating trust with your website visitors.

Build your website.
Grow your business.
It's that simple.

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